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ECF3120 - Consumer economics

6 points, SCA Band 2, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Dr Rebecca Valenzuela


Not offered in 2007


Economic principles underlying consumer choice and demand; economic models of household consumption behaviour; analysis of consumption of durable goods, public goods and environmental goods. The role of government over labelling requirements and other forms of consumer protection; an impact analysis of alternative market structures and a globalising economy on consumer demand; an analysis of the impact of e-commerce on consumer welfare through information content analysis, valuation of e-search mechanisms, and assessment of on-line product trial systems and similar options.


Case study presentation: 25%
Mid-term test: 15%
Examination (2 hours): 60%

Contact hours

3 hours per week


ECF1100, ECF2100, or equivalent