DBA6010 - Qualitative business research methods

Leader: Professor Charmine Hartel

Offered

Caulfield First semester 2007 (Evening)

Objectives

The learning goals associated with this unit are to:

• acquire an advanced understanding of a wide range of qualitative research methods applicable in different business environments.
• collect qualitative data using a variety of research techniques.
• design probability and non-probability samples for conducting qualitative research.
• analyse and evaluate qualitative data.
• design research proposals that are business useful, relevant, practical and integrated with the business environment.