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COM5211 - Researching Global Audiences

12 points, SCA Band 1, 0.250 EFTSL

Postgraduate Faculty of Arts

Leader: Dr Susan Yell


Not offered in 2007


As for COM4211


On successful completion of this unit, students will be able to demonstrate:

  1. an understanding of the relations between audiences, communication and media technologies, media industries and governments;
  2. an awareness of the political, social, economic and cultural functions of audience formation;
  3. the capacity to analyse trends in the development of ICTS and their impact on audiences and their formation;
  4. the capacity to critically evaluate the importance of audiences in relation to various institutions and communities (the market, the public sphere, the nation, transnational communities);
  5. the capacity to identify and evaluate a range of audience research theories, approaches and techniques;
  6. highly developed skills in designing an audience research project, utilising the knowledge gained in Objective 5;
  7. Students studying this unit at Level 5 will be expected to demonstrate a more highly developed understanding of the relations between audiences and a range of institutions, a more complex awareness of audience formation, and more sophisticated research skills.


Assignment 1 Research Essay (4000 words) : 40%
Assignment 2 Audience Research Design (5000 words) : 60%

Contact hours

2 hours (1 x 2 hour seminar) per week.

Off Campus Attendance Requirements

Students will be expected to participate for a minimum of one hour per fortnight in on-line discussion.