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Gippsland Second semester 2007 (Day)
Gippsland Second semester 2007 (Off-campus)
Malaysia Second semester 2007 (Day)
Singapore Second semester 2007 (Off-campus)
The unit reviews different accounts of the relations between media, power and popular opinion. It does this by summarizing dominant theoretical frameworks of power (conservative, liberal democratic, Marxist and post-structuralist) and the related conceptions of society and culture within which accounts of media and opinion formation have been framed. It identifies how these have worked with different conceptions of 'the individual', 'the people' and 'the public'. Media and popular opinion are discussed in terms of the development of strategies for the regulation of social relations, and the formation and guidance of individual capacities.
On successful completion of this Unit students are expected to be able to:
Essay Plan (750 words) : 20%
Major Essay (2250 words) : 50%
Exam (1500 words) : 30%
One x 2 hr seminar/week
COM2411, GSC2411