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COM2420 - Communication Research and Methodology

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate Faculty of Arts

Leader: Franzel du Plooy-Cilliers


Not offered in 2007


The unit introduces critical and practical approaches to research in the media and communications industries, presenting first a critical overview of the rationale for research practice in industry and academia, and then an outline of various traditions of inquiry. This material is followed by a series of lectures on specific quantitative and qualitative research methodologies. The material is framed within an ongoing review of key ethical and critical concepts.


Critical theory component - take home exam (1500 words); 30%
Ethics precis (1000 words); 20%
Student research projects (2000 words); 40%
Presentation Panel (oral); 10%

Contact hours

One two-hour seminar per week.


COM1010, COM1020