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Berwick First semester 2007 (Day)
Caulfield First semester 2007 (Day)
Clayton First semester 2007 (Day)
Gippsland First semester 2007 (Day)
Gippsland First semester 2007 (Off-campus)
Malaysia First semester 2007 (Day)
Singapore First semester 2007 (Off-campus)
South Africa First semester 2007 (Day)
Introduces techniques for describing and analysing the production, distribution and reception, as well as the formal properties, of media texts. Focuses on 'mass media' as a set of relationships between owners, producers, texts and audiences. Introduces these relationships in connection with studies of power and influence, focusing on particular dimensions of difference and inequality in social life. Areas of study include news production, textual analysis, media ownership and diversity, film and sport.
In this unit teaching staff aim to provide you with a range of readings and practical exercises that help you acquire conceptual frameworks for analysing media texts and media industries. Through close reading, oral discussion and writing exercises you should acquire various practical and conceptual tools for understanding not only the form and content of
media texts,but also the structure and operation of the various industries and institutions that make up what we call "mass media".
On successful completion of this unit students should be able to:
Essay (1000 words): 20%
Essay (2000 words): 30%
Tutorial presentation: 10%
Attendance and participation: 10%
Examination (2 hours): 30%
3 hours (1 x 2 hour lecture and 1 x 1 hour tutorial) per week
GSC1402