Skip to content | Change text size

BTW3281 - Marketing law

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate Faculty of Business and Economics

Leader: Mr Paul Sugden


Berwick Second semester 2007 (Day)
Malaysia Second semester 2007 (Day)
Peninsula First semester 2007 (Day)


This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.


The learning objectives of this unit are to:


Research assignment (2500 words): 30%
Examination (3.5 hours, includes 30 minutes for reading and note-taking): 70%

Contact hours

Two 1-hour lectures and one 1-hour tutorial


BTF2181, BTC3300, BTW2281