BTF3181 - Marketing law

Leader: Mr Brendan Sweeney

Offered

Caulfield Second semester 2007 (Day)
Prato Winter semester 2007 (On-campus)

Objectives

The learning objectives of this unit are to:

• Identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies;
• Identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas;
• Identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution;
• Critically evaluate a contemporary marketing law development and write a research paper on the topic.

Assessment

Assignment (3000 words): 30%
Examination (3 hours, open book): 70%