BTC4330 - Marketing law

Leader: Dr Janine Pascoe

Offered

Clayton First semester 2007 (Day)

Synopsis

As for BTC3300

Objectives

The learning objectives of this unit are to:

• Identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies;
• Identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas;
• Identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution;
• Develop an ability to research and critically evaluate developments in marketing law.

Assessment

As for BTC3300

Contact hours

Two 1-hour lectures and one 1-hour tutorial per week

Prerequisites

BTC1110 or BTC2110 or equivalent