BTC4330 - Marketing law
6 points, SCA Band 3, 0.125 EFTSL
Offered
Clayton First semester 2007 (Day)
Synopsis
As for BTC3300
Objectives
The learning objectives of this unit are to:
- Identify and analyse the consumer protection laws and apply those laws to a range of marketing and advertising strategies;
- Identify and analyse the laws protecting intellectual property and apply those laws to the development and marketing of new products and ideas;
- Identify, analyse and apply the laws regulating a range of competition practices including pricing and distribution;
- Develop an ability to research and critically evaluate developments in marketing law.
Assessment
As for BTC3300
Contact hours
Two 1-hour lectures and one 1-hour tutorial per week
Prerequisites
BTC1110 or BTC2110 or equivalent