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AFF5070 - Strategic policy and entrepreneurship

6 points, SCA Band 2, 0.125 EFTSL

Postgraduate Faculty of Business and Economics

Leader: Mr Bill Richardson


Not offered in 2007


The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.


The learning goals associated with this unit are to:


Written assignment 1 (5000 words): 25%
Class presentation 1: 15%
Assignment 2, business plan (40 pages): 40%
Class presentation 2 (60 minutes): 20%

Contact hours

3 hours per week