AFF5070 - Strategic policy and entrepreneurship

Leader: Mr Bill Richardson

Offered

Not offered in 2007

Synopsis

The nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The processes of starting up and developing new ventures in small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises.

Objectives

The learning goals associated with this unit are to:

• explain the realities and challenges faced by entrepreneurs
• develop an awareness of the problems involved in starting up and managing new ventures either in existing organisations or as a new enterprise
• develop skills in analysis, problem-solving and decision makin.

Assessment

Written assignment 1 (5000 words): 25%
Class presentation 1: 15%
Assignment 2, business plan (40 pages): 40%
Class presentation 2 (60 minutes): 20%

Contact hours

3 hours per week

Prohibitions

AFF4012