Graduate Certificate in Research Methods for Marketing

Course code: 3817 + Course abbreviation: GradCertResMeth + Total credit points required: 24 + 1 semester full-time, 2 semesters part-time

Study mode and course location

On-campus (Caulfield)

Course description

This course is designed for graduates in social sciences who wish to improve their research capabilities. It is primarily targeted at practitioners in market research, graduates undertaking research-based programs such as masters by research and doctoral students in their early stages of candidature. The course provides skills and knowledge in research design, multivariate data analysis, research practice and the philosophy and practice of marketing research.

Course structure

Students must complete the following four core units (24 points):

MKX9050 Marketing theory
MKX9060 Marketing research practice
MKX9070 Qualitative methods: paradigms and approaches
MKX9080 Quantitative research methods in marketing

Contact details

Course director

Dr Dave Stewart

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