Course code: 3817 + Course abbreviation: GradCertResMeth +
Total credit points required: 24 + 1 semester full-time, 2 semesters part-time
+ On-campus (Caulfield)
Course director: Associate Professor Felix Mavondo
This course is designed for graduates in social sciences who wish to improve their research capabilities. It is primarily targeted at practitioners in market research, graduates undertaking research-based programs such as masters by research and doctoral students in their early stages of candidature. The course provides skills and knowledge in research design, multivariate data analysis, research practice and the philosophy and practice of marketing research.
Students must complete the following four core units (24 credit points):
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