Undergraduate handbook 2004
Business and Economics

Bachelor of Business Studies

Course code: 1718 + Course abbreviation: BBusSt + Off-campus + Normally six years part-time + Course coordinator: Ms Wendy Webber + Total credit points required: 144

General course information

The Bachelor of Business Studies is a degree program that is offered through Open Learning Australia. The course includes units offered by Monash University as well as units available from other universities. Students wishing to take out a Monash degree should note that they must include a minimum of eight Monash units to be eligible for a Monash degree.

Majors and other studies in the degree

Students must complete a major in one of either management, marketing or retail.
Other studies can be chosen from any of the undergraduate-level units listed in the 2004 OLA handbook. Specific specialisations are available in the areas of agribusiness and business law.

Course structure

Students must complete and pass a minimum of two Open Learning units (one of which must be Monash provided) before they are eligible to register and confirm their place with Monash University directly in the Bachelor of Business Studies. Once students have registered with Monash University, they have 10 years in which to complete the degree requirements.
Unit codes are shown as per the OLA handbook.

The degree requirements are:
(a) Completion of six compulsory units (36 credit points):

• ACG11 Accounting decisions and accountability
• BLW14 Legal framework
• BMS11 Business statistics
• ECO11 Microeconomics
• MAN11 Introduction to management*
• MAR11 Marketing theory and practice* or
• MAR11E Marketing theory and practice (online version)

(b) Outer core - completion of six outer-core units (36 credit points), including the two compulsory units (12 credit points) listed below and a further four units (24 credit points) from the remaining units listed below:

Management major

• MAN26 International business*
• MAN31 Strategic management*

Plus four of the following:

• ACG24 Introduction to management accounting
• ACG32 Finance and investment
• BAN11 Money and capital markets*
• BIS11 Computers in business
• BLW21 Company law
• BLW23 Marketing law
• ECO12 Macroeconomics
• MGM21 Business communication and negotiation
• MAR24 Buyer behaviour*
• MAR32 Issues in competitive advantage*

Marketing and retail majors

Two compulsory outer-core units:

• MAR24 Buyer behaviour*
• MAR32 Issues in competitive advantage*

Plus four of the following:

• ACG24 Introduction to management accounting
• ACG32 Finance and investment
• BAN11 Money and capital markets*
• BCO21 Managerial communication
• BIS11 Computers in business
• BLW21 Company law
• BLW23 Marketing law
• ECO12 Macroeconomics
• MGM21 Business communication and negotiation
• MAN26 International business*
• MAN31 Strategic management*

(c) Strand - the following six units (36 credit points) are compulsory and complete a major sequence in the discipline chosen:

Management

• MAN22 Human resource management*
• MAN13 Managing the organisation*
• MAN27 Introduction to best practice management
• MAN28 Tools for implementing best practice management
• MAN32 International management*
• MAN33 Service operations management*

Marketing

• MAR12 Research methods for marketing and management*
• MAR22 Sales management
• MAR23 Integrated marketing communication*
• MAR33 Marketing planning and implementation*
• MAR34 International marketing*
• MAR35 Strategic marketing*

Retail

• MAR13 Retail management principles*
• MAR21 Professional selling
• MAR26 Winning the retail customer*
• MAR27 Buying for retail markets*
• MAR28 Services marketing
• MAR36 Retail promotion*

(d) Completion of a further six units (36 credit points) of other studies from any of the undergraduate level units listed in the OLA handbook that satisfy the following regulations:
(i) Students must complete a total of 24 units (144 credit points).
(ii) Students must complete at least eight Monash-provided business units to be eligible for the award of the Bachelor of Business Studies.
(iii) Where students intend to complete a double major, the six open electives will be used in undertaking the six strand units prescribed for the second major.
(iv) Students who have not completed 24 units but have completed the compulsory units and one major may select their remaining units from those listed above or from other university level units offered by OLA, provided that they complete a minimum of eight Monash business units.
(v) Students intending to seek employment within the business sector or to apply for an honours program offered through a university are advised to take electives from within the business and economics area.

(vi) Students intending to work in either the retail or agribusiness sectors are advised to complete minors in these areas.

Minors - complete the degree by selecting groups of units that form a minor or minors

Agribusiness

• AGR11 Introduction to agribusiness*
• AGR21 Agribusiness marketing*
• AGR31 International agribusiness*
• AGR32 Commodity trading management*

Business law

• BLW21 Company law
• BLW22 Taxation law
• BLW23 Marketing law
• BLW26 International law

Marketing (cannot be taken with a marketing major)

• MAR23 Integrated marketing communication*
• MAR24 Buyer behaviour*
• MAR33 Marketing planning and implementation*
• MAR35 Strategic marketing*

Retail (cannot be taken with a retail major)

• MAR13 Retail management principles*
• MAR26 Winning the retail customer*
• MAR27 Buying for retail markets*
• MAR36 Retail promotion*

* These units are offered by the Faculty of Business and Economics.

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