Course code: 3805 + Course abbreviation: BCom(Mktg) + On-campus + Day classes only + Three years full-time, six years part-time + _Course director: TBA + Total credit points required: 144
The Bachelor of Commerce (Marketing) provides professional education for those wishing to learn current marketing principles and practice, with a strong emphasis on developing analytical skills. To ensure cohesion, depth and breadth in their program of studies, students must include in their course a major specialisation and other studies.
Students must complete a major specialisation in marketing. All
units taken as part of the major specialisation are limited to units taught by
departments of the faculty on the Clayton campus (ie the third character of the
unit code is C).
Other studies may be drawn from any of the disciplines taught on the Clayton
campus by the Faculty of Business and Economics. These other studies can, in
some cases, form a second major specialisation in a commerce discipline.
Up to six open electives may also be taken from other campuses or other Monash
faculties.
The degree requirements are:
(a) Completion of eight compulsory units (48 credit points):
Students
wishing to take first-year units other than those on the above list are able to
undertake the second-year versions of the appropriate number of compulsory
units. This allows students to complete substantial work in related fields such
as languages, computing, psychology, or mathematics. First-year students
normally may not take a second-year unit until at least four first-year units
have been completed successfully.
(b) Completion of a major specialisation of at least 10 units (60 credit
points) in marketing (ie units with the prefix MKC or MKX) with at least two
units (12 credit points) at second-year level and three units (18 credit
points) at third-year level (disciplines are defined by department prefixes and
fields of study are those sets of related units that may be defined in the
catalogue of courses and units). All units taken as part of the major
specialisation must be taught by departments of the faculty on the Clayton
campus (ie the third character of the unit code is C).
(c) A total of 24 units (144 credit points) over a maximum of 10 years of
study
(d) A maximum of 10 first-year-level units (60 credit points)
(e) A minimum of six third-year-level units (36 credit points), of which at
least four (24 credit points) must be from those offered by the faculty on the
campus delivering this program.
(f) At least two non-compulsory units (12 credit points) must be taken outside
the main field of study
(g) An option to include a maximum of six units (36 credit
points) from disciplines taught by other faculties or from an approved list of
faculty units offered on campuses other than Clayton.
Students should have their program of study approved by the course coordinator
or the course coordinator's nominee prior to commencement of the relevant year.
This degree is recognised as meeting academic requirements for membership by:
For all professional bodies, membership is dependent upon the correct choice of units by students. Details are provided at the beginning of the Clayton courses entry in this section of the handbook.
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