Tourism currently employs around 10 per cent of the workforce and is both the world's, and Australia's, fastest growing industry, with more than eight million international visitors forecast to arrive in Australia by the year 2008.
Some of the key issues that the graduate tourism program addresses include
the following. Where will this tourism growth come from and where will it occur
in Australia? Are we attracting the right mix of tourists from Asia, Europe
and the Americas? What segments of the market offer the greatest growth prospects?
What are the developmental and planning issues associated with managing this
growth? What role does `Australian culture' play in the industry? What is the
role of the government in managing the industry? Are we marketing Australia
effectively, both domestically and internationally? What are the associated
impacts of tourism on the environment? What is the role of special events such
as the Olympics and the Grand Prix in tourism development? How will new technologies
such as the internet impact on the industry? And how do tourists access the
culture of Australia?
The key strength of the graduate tourism program lies in its multidisciplinary
nature and its ability to critically evaluate the industry from various perspectives.
Academically, the program encompasses the areas of Australian culture and society,
marketing and international marketing, cross-cultural analysis, cultural tourism,
museum and heritage studies, environmental tourism, development and planning
issues, special events, communications and technology, and independent tourism.
All courses within the graduate tourism program are designed for students who
wish to work in the management sector of the industry.
Master of Arts in Tourism by coursework and research
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