Master of Business (Retail and Wholesale)

• Course information
• Aims
  • Program objectives
• Course structure
• Entry requirements
• Selection procedures
• Credits/exemptions
• Costs and dates
• Further information
• Completed applications
• Details of subjects

Course information

Course code: TBA
Caulfield campus
Full fee paying course: subject fee $1200 (1999 fee)
Attendance not required

Aims

This unique two-year part-time course has been especially designed to provide a national masters level course tailored specifically to the retail and wholesale industry.
The course is delivered entirely by distance education and is suitable for experienced retail managers who have successfully completed the Graduate Diploma in Retail and Wholesale Management. The Master of Business (Retail and Wholesale) comprises a further eight subjects.

Program objectives

The objectives of the course focus on eight key areas of study:

• continual identification of the elements of the business mix from which competitive advantage is derived;
• articulate and appraise the function and role of marketing communication in marketing planning and the retail marketing mix;
• develop an evaluation methodology for a retail marketing communication program;
• articulate and appraise the role of, and issues involved in, logistics in the retail\wholesale environment;
• appraise the rapidly changing environment in retail\wholesale businesses;
• apply technology to the strategic planning of a simulated retail\wholesale business through the application of a software program;
• critically review the development of the strategic role and operational methods related to the buying function in different types of retail businesses;
• identify and conduct a major study into a critical retail\wholesale issue.

Course structure

The course is a two-year part-time fee paying program suitable for experienced retail managers who have successfully completed the Graduate Diploma in Retail and Wholesale Management.
In the first year of the course participants complete:

• MKF5110 Retail promotion and advertising
• MKF5290 Competitive analysis; strategy and issues
• MKF5140 Merchandise planning and control
• MKF5120 Retail and wholesale logistics

In the second year of the course participants complete:

• Elective
• MKF5130 Technology in retail and wholesale planning
• MKF5150 Major project (two subjects)

Each subject is worth six credit points in the Master of Business (Retail and Wholesale).
The course progression is designed to develop and build upon students' understanding of issues specifically relevant to retail and wholesale marketing in the first three semesters and then to consolidate and further develop the concepts and principles learnt throughout the course through the major project in the final semester.
In all subjects, the course content and assessment will relate to workplace applications in a retail\wholesale business.

Entry requirements

Applicants will have successfully completed the Graduate Diploma in Retail and Wholesale Management with a credit average or above, or an honours degree in a relevant discipline.

Selection procedures

Selection for entry into the course will be based on applicants meeting the admission requirements as above.

Credits/exemptions

Candidates may be eligible for up to four credit exemptions where they have completed subjects considered to be equivalent to particular subjects in the Master of Business (Retail and Wholesale). Where candidates have completed subjects similar in content, but not equivalent to, particular subjects in the course, the course director may request another suitable subject be substituted.

Costs and dates

The 1999 cost of each subject is $1200. This is subject to review at any time.
Intake into the program will be in March and July each year. Applications should be made well in advance.

Further information

For more detailed information contact Ms Helen Frost, course administrator, Department of Marketing, telephone (03) 9903 2055, fax (03) 9903 2929, email helen.frost@buseco.monash.edu.au. Website: http:/www.monash.edu.au/marketing/retail/retail.htm

Completed applications

Completed applications are to be forwarded to Ms Val Clulow, course director, Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria, 3145.

Details of subjects

wwwdev@monash.edu.au Tue Aug 11 12:53:17 EST 1998
Auth: J Hill, Distance Education Centre
Copyright © Monash University 1998 - All Rights Reserved - Caution