Graduate Certificate in Marketing


Course information

Course code: 1769
Gippsland campus
Full fee paying course: subject fee $1000
Overseas student subject fee: $1562.50
Attendance optional

Aims

The Graduate Certificate in Marketing is an award program which will provide an avenue for prospective degree-holding mature students, with significant experience, to obtain or upgrade marketing knowledge and skills at the graduate level.

Entry requirements

An applicant for admission to candidature must have a pass degree or equivalent qualification from a recognised tertiary institution. Applicants must also possess at least three years full-time appropriate employment or experience.
Applicants should note that there are two intakes per year to this course, one to commence in first semester, and the second to commence in second semester.

Special requirements

PC requirement

Access to an IBM-compatible computer is essential for the use of wordprocessing and computer packages.

Attendance

Weekend schools are run one weekend a month for many of the graduate subjects. Attendance is optional for those students wishing to attend.

Course structure

The course

The Graduate Certificate in Marketing is awarded on successfully completing four (4) graduate-level subjects normally taken over one year of study as follows:

Year one

First semester intake (March)
Second semester

or

Year one

Second semester intake (July)
First semester

Assessment

Assessment will be a combination of assignments and final examination for each subject. Generally a pass is required in the final examination.

Credits/exemptions

Applicants who have completed graduate-level subjects at a recognised tertiary institution, within the last five years, which are similar in content to a subject forming part of the course of study may apply for a credit exemption to a maximum of 50 per cent of the course.

Further information

For more detailed information, contact a student adviser, School of Business and Electronic Commerce, telephone (03) 9902 6642 or (03) 5122 6642, fax (03) 9902 6524 or (03) 5122 6524 or email enquiries.sobec@buseco.monash.edu.au.

Completed applications

Completed applications are to be forwarded to the general office, School of Business and Electronic Commerce, Monash University Gippsland campus, Churchill, Victoria, 3842, by mid January, 1999.

Details of subjects

  • MKG9401: Marketing theory and practice
  • MKG9402: Buyer behaviour
  • MKG9420: Marketing research and forecasting
  • MKG9444: Marketing in foreign environments