1999 Business and Economics Handbook - Master of Business (Agribusiness)

Master of Business (Agribusiness) - MBus(Agribus)

General
Course objectives
Admission requirements
Fees
Duration
Mode of offering
Course structure
- Core subjects
- Elective subjects

General

Course code: 1129
Course director: Dr Lawrie Dooley
Agribusiness includes all private firms, public agencies and statutory marketing authorities that bring food and fibre products to consumers or industrial customers.
This course provides applied and practical marketing and management training, including analytical and decision-making skills, for people working within agribusiness. It also develops students skills in project research work.

Course objectives

On completion of the course students should:

have a comprehensive and up-to-date understanding of business concepts;
have the professional expertise and effectiveness required of managers in the agribusiness workplace;
have the knowledge and skills vital for success in today's highly competitive environment.

Admission requirements

Applicants need to have completed, with an average grade of credit or above, an honours degree in a relevant discipline, or the Graduate Diploma in Agribusiness, or equivalent qualification from a recognised tertiary institution.

Fees

This is a fee-paying course. Candidates shold consult the Department of Marketing as to the 1999 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Master of Business (Agribusiness) is normally completed in two semesters of full-time study or four semesters of part-time study.

Mode of offering

The course is offered as a series of eight intensive five-day residential sessions on-campus at the Peninsula campus.

Course structure

The course consists of five core subjects and three elective subjects:

Core subjects

MGX5430 Business research methods
MKX5301 Minor thesis (equivalent to two subjects)
MKX5280 Issues in competitive advantage I
MKX5281 Issues in competitive advantage II

Elective subjects

Three elective subjects chosen from the following list:

MKX9341 Agribusiness policy and strategy
MKX9331 Agribusiness planning
MKX9200 Assessing marketing performance
MKX9660 Relationship marketing and service quality management

Or with the approval of the course director, any other graduate level subject of the faculty.