Diploma of Marketing

• General
• Credit provision and transfer
  • (i) To other degrees of the faculty
  • (ii) From other degrees of the faculty

General

Course code: 2270

• MKW1120 Marketing theory and practice
• MKW2111 Buyer behaviour
• MKW2121 Marketing research methods
• MKW2131 Marketing support systems
• MKW3471 Sales management and negotiation

and any three of the following four subjects:

• MKW3121 Marketing planning and implementation
• MKW3131 Strategic marketing
• MKW3461 Marketing communication
• MKW3531 International marketing

Credit provision and transfer

(i) To other degrees of the faculty

The diplomas enable students to transfer into other courses offered by the faculty, subject to successful completion of appropriate subjects. Such students would need to complete at least a further ninety-six points of subjects to complete a degree program. The level of academic achievement required to gain a transfer to relevant degrees in Australia, as well as the extent of credit for subjects completed, will depend upon the program and major studies undertaken in line with the following transfer options:

• for those students who met the Australian on-shore degree intake standard in the year of entry - a pass in all subjects with all relevant subject prerequisites being met; or
• for those students who did not meet the Australian on-shore degree intake standard in the year of entry - normally the student must have achieved a credit average in all subjects undertaken and have met all relevant subject prerequisites. However, in order to proceed in any specialised discipline area a credit in the subject(s) in that area is normally required.

(ii) From other degrees of the faculty

Students admitted to a faculty diploma course, who are concurrently studying or have completed an undergraduate degree course of the faculty, may be given credit for some subjects successfully completed therein. Further university policy stipulates that the minimum proportion of study to be undertaken for the completion of the diploma course by enrolled students is 50 per cent by university policy, so at least twenty-four points of additional subjects are required for students admitted to the diploma course.

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