Management III
G Hodge
3 points * One 1-hour lecture and one 2-hour tutorial per week * First semester * Clayton
Marketing and planning principles: planning for the company, markets, the marketing mix, quality management, the business plan. Public sector business: the government, public sector budgeting, hours. The professional engineering role, ethics, your career.
Assessment
Examinations (2hours) * Projects, sssignments, presentations and practical work
Recommended texts
Kotler P and others Marketing in Australia 2nd edn, Prentice-Hall, 1989