Course director: Mr G Peter Dapiran (acting)
The course
In this course marketing studies are combined with a general business education to ensure that the graduate has a broad perspective of business. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed, developed in their decision-making skills and approach to business problems and situations. The course is designed to equip students for future business roles including the areas of general marketing, sales, product and advertising management, retailing and marketing research.
Objectives
On completion of the course students should:
* have a basic level of knowledge of general business, concentrating on marketing's role within an organisation;
* have an understanding of the external environment within which business operates being mindful of Australia's international context;
* have developed technological and communication skills which effectively articulate marketing issues within the business environment;
* be able to take a structured approach to marketing problem solving and decision making, utilising skills in conducting further research and analysis;
* be able to show an understanding of how to implement marketing principles and concepts in the practical business environment, especially the development of effective marketing plans and strategies.
Venue
Day and evening classes are offered only at the Caulfield campus.
Credit for work done elsewhere
In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Marketing):
* members of the Institute of Chartered Secretaries and Administrators may be granted credit for three subjects;
* holders of a recognised Certificate of Business Studies are eligible for credit for up to a maximum of four subjects in the course, to be determined by the course director;
* holders of completed Associate Diploma in Business (Marketing) are eligible for up to eight subjects to be determined by the course director;
* students who are members of an approved professional accounting body may be admitted to year two of the course. A list of approved professional bodies is available from the faculty's administration offices.
Course structure
Year one
First semester
* ECM1640 Business mathematics and statistics
* MKT1120 Marketing theory and practice
* ACC1110 Accounting and financial decision making
* FIN1710 Macroeconomics
Second semester
* FIN1010 Commercial law
* MGM1300 Introduction to management
* MKT1131 Statistics for marketing
* FIN2710 Microeconomics
Year two
First semester
* ACC2351 Marketing financial controllership
* MKT2111 Buyer behaviour
* FIN2181 Marketing law
* MKT3471 Sales management and negotiation
Second semester
* MKT2121 Marketing research
* MKT2131 Marketing support systems
* MKT3461 Marketing communication
* MGM2691 Management of organisational performance
Year three
First semester
* MKT3481 Logistics and channel management
* MKT3121 Marketing planning and implementation
* MGM3401 Strategic management
* SYM3141 Issues in competitive advantage
Second semester
* MKT3131 Strategic marketing
* MKT9011 Elective
* MKT9021 Elective
* MKT9031 Elective