Course director: Mr David Watson
The course
The aim of the course is to develop within participants the capacity to handle functional responsibility by providing a deep conceptual yet applied understanding of the discipline.
Objectives
On completion of the course students should:
* be able to identify, evaluate and prioritise international markets and marketing opportunities;
* *be able to apply up-to-date business and marketing concepts to the exploitation of international marketing opportunities
Venues
The course is offered on a part-time basis. Most tuition will occur in evening classes at the Caulfield campus but some subjects will be offered in block teaching mode at the Frankston campus.
Credit for work done elsewhere
Please refer to the course regulations for the Master of Business for details relating to credit transfers.
Course structure
Year one
First Semester
* MKT 6500 International market dynamics**
* FIN 6210 International economics**
Second Semester
* MGM 6500 International management process**
* FIN 6190 International trade law**
Year two
First Semester
* MKT 6521 Market planning and opportunity analysis**
* MKT 6510 International marketing and logistics**
Second Semester
* MKT 6541 Field project**
* MKT 6531 International marketing policy and strategy**
Years three and four
Compulsory subjects
* SYM 4910 Business research methods
* MKT 5280 Issues in competitive advantage I
* SYM 5281 Issues in competitive advantage II
* MKT 5301 Minor thesis (two subject equivalent)
plus three electives chosen from:
* FIN 6320 International accounting and taxation
* MKT 6261 Marketing communication strategies
* MKT 6251 Case studies in strategy
* MKT 6110 Buyer behaviour
or with the approval of the course director, any other graduate level subject of the faculty.
*Course subject to final univeristy approval
**Subjects in common with the Graduate Diploma in International Business (Marketing)