Monash University Business & Economics handbook 1995

Copyright © Monash University 1995
Enquiries to publishing@udev.monash.edu.au

Master of Business (Agribusiness) by coursework*

Course code: 1129

Course director: Mr Christopher Kimberley

The course

Agribusiness includes all private firms, public agencies and statutory marketing authorities that bring food and fibre products to consumers or industrial customers.

This course provides applied and practical marketing and management training, including analytical and decision-making skills, for people working within agribusiness. It also develops students skills in project research work.

Objectives

On completion of the course students should:

* have a comprehensive and up-to-date understanding of business concepts;

* have the professional expertise and effectiveness required of managers in the agribusiness workplace;

* have the knowledge and skills vital for success in today's highly competitive environment.

Venues

The course will be offered on a part-time basis as a series of sixteen intensive five-day residential sessions presented over a four-year period at the Peninsula campus.

Students wishing to complete the course in two years can do so on a full-time basis.

Credit for work done elsewhere

Please refer to the course director for details relating to credit transfers.

Note that the masters course has the Graduate Diploma in Agribusiness as the first eight five-day sessions. The Graduate Diploma in Agribusiness articulates into the Master of Business (Agribusiness).

Course structure

Year one

First semester

* MKT6720 Agribusiness I

* MKT6710 Agribusiness marketing

Second semester

* MKT6760 Agribusiness channels

* ACC6830 Agribusiness financial control

Year two

First semester

* MGM6420 Agribusiness management

* MKT6740 Agribusiness trade and policy

Second semester

* MKT6730 Agribusiness II

* MKT6770 Strategic agribusiness

Year three

* MGM7430 Business research methods

* MKT5301 Minor thesis (equivalent to two subjects) * MKT5280 Issues in competitive advantage I

Year four

* SYM5281 Issues in competitive advantage II

and

Three subjects from:

* MKT5341 Agribusiness policy and strategy

* MKT5331 Agribusiness planning

* MKT5200 Assessing marketing performance

* MKT6660 Relationship marketing and service quality management

Or with the approval of the course director, any other graduate level subject of the faculty.

*Subject to final university approval


Return to outline of graduate studies Return to business & economics handbook contents Return to the list of Monash handbooks