Course director: Mr Don Bradmore
The course
The aim of this fee paying course is to provide candidates with an understanding of marketing and marketing functions and to develop marketing, management, analytical and decision-making skills.
The course is designed principally for diplomates and graduates who have undertaken tertiary-level study in an area other than marketing. Candidates who complete the course successfully at credit standard may be invited to proceed directly to the Master of Business (Marketing) program, a further two years of part-time study.
Objectives
On completion of the course students should:
* have a theoretical and applied understanding of marketing and its application in business and non-business environments;
* have an understanding of marketing management theory and associated analytical techniques and decision-making skills;
* be able to understand and interpret major financial and management reports;
* be able to identify marketing management problems and apply marketing concepts, theories and techniques to the management of those problems.
Venue
Evening classes are offered at the Caulfield campus.
Credit for work done elsewhere
Please refer to the course regulations for the Graduate Diploma in Marketing for details relating to credit transfers.
Course structure
Year one
First semester
* MKT6160 Marketing theory and practice
* MKT6110 Buyer behaviour
Second semester
* MKT6120 Marketing research and forecasting
* ACC6800 Marketing financial control
Year two
First semester
* MKT6261 Marketing communication strategies
* MKT6361 Marketing decision systems
Second semester
* MKT6251 Case studies in strategy
plus one of the following electives:
* MKT6150 Competition and consumer law
* MKT6271 Product management and planning
* MKT6281 Sales management
* MKT6290 Management of retail enterprises
* MKT6301 Services marketing
* MKT6331 Advanced marketing research analysis
* MKT6341 Marketing in foreign environments
* MKT6381 Business marketing
* MKT6660 Relationship marketing and service quality management
* MGM6800 Managing people and organisations
or with the approval of the course director any other graduate-level subject offered by Syme Business.
An additional subject, ECM6660 (Statistics for marketers), must be enrolled in and passed by candidates who have not previously successfully completed a tertiary-level statistics subject. This additional subject is normally attempted in the first semester of year one.