Marketing: concept and strategies
Mr Don Bradmore
6 points * One 3-hour class per week * First, second semester * Caulfield, Distance, In-house
Synopsis The theory and principles of marketing, their practical application in Australian business and the value of strategic marketing. Consumer, industrial, service and marketing. Buyer behaviour, market information and research, market planning, product, price and distribution strategy, marketing communication and implementation and control.
Assessment Four assignments (6000 words): 60% * Final examination (2 hours): 40%