Agribusiness channels
Dr Bill Schroder
6 points * One 2-hour lecture and one 1-hour tutorial * First semester * Peninsula, In-house
Synopsis Examines the marketing channel including participants, intermediaries, environment, behaviour processes, conflict, power, control, leadership and product design within the agribusiness sector. Channel topics include designing the channel, selecting members, managing, appraising performance and channel communication. Other topics include logistics, sales and sales management, industrial marketing and retailing.
Assessment Case studies: 25% * Assignments (2000 words): 30% * Management game: 15% * Final examination (2 hours): 30%