Agribusiness marketing
Mr Chris Kimberley
6 points * One week module * Second semester * Peninsula, In-house
Synopsis The marketing concept in agribusiness. Development of corporate and marketing strategic planning. Marketing management. Design of product-line strategies, product life cycles, product development, packaging and servicing. Distribution, pricing, promotional mix and strategies. Performance analysis. Industrial marketing. Customer and consumer analysis.
Assessment Assignment (6500 words): 65% * Final examination (3 hours): 35%
Prescribed texts
Kotler P Marketing management Prentice-Hall, 1992