Field project
Mr Ken Grant
6 points * No formal classes * First semester * Caulfield, In-house * Prerequisite: MKT6521
Synopsis Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relates these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.
Assessment Assignment (9000 words) 90% * Study proposal: 10%