International marketing policy and strategy
Mr David Watson
6 points * One 3-hour class per week * First semester * Caulfield, In-house * Prerequisites: MKT6500 and MKT6510
Synopsis In this subject, we review strategic options facing international companies and review the techniques for implementing, controlling and evaluating attempts to establish the company internationally. The subject employs case studies to demonstrate the practical problems and issues to be addressed by companies seeking to maintain a presence in the international environment.
Assessment Two assignments (4000 words): 40% * Weekly test/class participation: 10% * Presentation: 10% * Final examination (2 hours): 40%