International marketing and logistics
Mr Peter Dapiran
6 points * One 3-hour class per week * Second semester * Caulfield, In-house
Synopsis Product, pricing and promotional issues and practices in international marketing. Strategic logistics decisions - international transport mode choices, issues of customer service, inventory implications of international trade. Operational logistics decisions. Managing the export shipment; documentation and insurance. International channels of distribution; channel design and management. Alternative market entry strategies including export, licensing, joint venture, franchising, local manufacture. Countertrade and its role as a marketing strategy.
Assessment Case study analysis: 10% * Seminar paper presentation (1000 words): 10% * Individual major assignment (3000 words): 30% * Class test: 50%