Marketing in foreign environments
Mr David Watson
6 points * One 3-hour class per week * First semester * Caulfield, In-house * Prerequisite: MKT6160
Synopsis The distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure. Case work will be used where appropriate.
Assessment Seminar paper (2000 words): 20% * Major project (3500 words): 35% * Participation 10%) * Final examination (2 hours): 35%