Advanced marketing research analysis
Mr Geoff Alford
6 points * One 3-hour class per week * Second semester * Caulfield, In-house * Prerequisite: MKT6120
Synopsis Advanced topics in contemporary research issues, the conceptualisation and design of research, theory building, research and information collection methods, sampling, data, analysis, evaluation of significance and relationships to marketing decision-making.
Assessment Written presentation (1500 words): 15% * Written research project (5500 words): 55% * Final examination (3 hours): 30%