Services marketing
Ms Janine Hendry
6 points * One 3-hour class per week * First, second semester * Caulfield * Prerequisite: MKT6160
Synopsis An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.
Assessment Major assignment: (2500 words): 25% * Minor assignment (oral presentation): 15% * Class presentation: 10% * Final examination (2 hours): 50% * The examination must be passed in order to pass the subject