Marketing theory and practice
Mr Don Bradmore
6 points * One 2-hour lecture and one 1-hour tutorial per week * Second semester * Caulfield, In-house
Synopsis The marketing concept and corporate objectives and strategies; the marketing environment; marketing decision-making and problem solving; designing the marketing strategic mix; planning, controlling and evaluating the marketing effort.
Assessment Minor assignment (1500 words): 15% * Major assignment (4500 words) 45% * Final examination (2 hours): 40%