Agribusiness planning
Mr Chris Kimberley
6 points * One 2-hour lecture and one 1-hour tutorial per week * Second semester * Peninsula Prerequisite: MKT6770
Synopsis Role and benefits of planning. Types of planning. Development of strategic and marketing plans. Implementation of plans.
Assessment Case studies: 25% * Seminar presentation: 25% * Assignment : 5000 words): 50%
Prescribed texts
Walker O C and others Marketing strategy, planning and implementation Irwin, 1992