Competitive analysis: strategy and issues
Mr Don Bradmore
6 points * One 3-hour class per week * Second semester * Caulfield * Prerequisite: MKT6160
Synopsis The subject aims to sensitise students to the need to identify continually the elements of the business mix from which competitive advantage will be derived. Its intention is to provide students with the concepts and tools required to analyse and interpret competitive forces and dynamics and to develop competitive advantage in business organisations. In pursuing this aim, a range of issues of current importance in gaining and maintaining a competitive advantage will be examined. Having attended the lecture program and seminars and completed the required readings, case studies and assignments, students should be able to analyse industries and markets, identify the competitive position of major (and potentially important) players, identify appropriate sources of competitive advantage, develop effective competitive strategies.
Assessment Minor assignment (2000 words): 20% * Major assignment (4000 words): 40% * Final examination (3 hours): 40%