Issues in competitive advantage I
Mr Don Bradmore
6 points * One 3-hour class per week * First, second semester * Caulfield
Synopsis This subject is the first of two in issues in competitive advantage, normally taken in the final year of the Syme Business masters by course work degrees. MKT5280 provides students with a theoretical framework for the study of competitive advantage in organisations. It aims to provide students with the concepts required to analyse and interpret competitive forces and dynamics in business and with the tools and techniques necessary for the development of competitive advantage for the organisations they represent.
Assessment Major assignment (4000 words): 40% * Minor assignment (2000 words): 20% * Examination (2 hours): 40%