International marketing
Mr David Watson
6 points * One 3-hour class per week * First semester * Caulfield
Synopsis This subject examines non-domestic market opportunities and develops appropriate techniques to identify, develop, monitor and manage the international environment.
Assessment Seminar paper (2000 words): 20% * Major project (3500 words): 35% * Participation: 10% * Final examination (2 hours): 35%