Financial product development and marketing
Ms Janine Hendry
6 points * One 3-hour class per week * First semester * Caulfield
Synopsis The aim of MKT5061 is to provide students, at the masters level, with an understanding of the theory and concepts that apply in the marketing function of a financial institution and practical applications of the relevant concepts within the financial sector.
Assessment Assignment and course work (5000 words): 50% * Final examination (3 hours): 50%