Monash University Business & Economics handbook 1995

Copyright © Monash University 1995
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MKT5001

International retailing

Associate Professor Michael Collins

6 points * One 3-hour class per week * Second semester * Caulfield, In-house * Prerequisite: MKT5000

Synopsis This subject aims to provide students with insights into international retailing, including both retailing in overseas markets and expansion of retailing off-shore.

Assessment To be advised


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