Monash University Business & Economics handbook 1995

Copyright © Monash University 1995
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MKT5000

Management of retail enterprises

Associate Professor Michael Collins

6 points * One 3 hour class per week * First semester * Caulfield

Synopsis On completion of this unit students should have an awareness of the issues, concepts and practices of managing a retail operation and an understanding of the retail industry. The retail industry's structure , size, dynamics; store location, presentation, promotion, operation; merchandise buying, planning, control; formulation and implementation of retail strategies.

Assessment To be advised


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