Research report
Dr David Bednall
12 points * No formal classes * Full year * Caulfield * Prerequisites: Acceptance for enrolment in the BBus(Hons) program
Objectives On completion of this subject students should be able to identify a marketing or business issue in the research literature which has either not been adequately researched previously or which requires replication; critically review relevant academic and business research which relates to this issue; develop a model or conceptualisation of the proposed research; develop a set of hypotheses to be tested; propose research into these hypotheses, by means of a specific research proposal; conduct, analyse and report findings of the research so that all main issues are identified , limitations of the research are identified and the research findings are linked back to earlier studies in the literature; develop an appreciation of the relevance of such studies to the business community.
Synopsis To enable students to conduct and report a major business oriented research project. Apply the procedures and techniques they learned in MGM4910 to a business oriented research project; prepare and write a research report in such a way as to pave the way for further study for a higher degree. Students will undertake the research report by individually supervised field research culminating in a business oriented dissertation.
Assessment Research report (20,000 words): 100%