International agribusiness
Dr Bill Schroder
6 points * One 2-hour lecture and one 1-hour tutorial per week . Second semester * Peninsula * Prerequisite: MKT1120
Objectives On completion of this subject students should understand the economic benefits from the trade in agricultural and food products; be aware of barriers to agricultural trade and efforts to reduce these; apply marketing management principles to the international marketing of food and fibre products.
Synopsis The economic benefits from trade; the role of agriculture as an export industry; barriers to trade in food and fibre products; exchange rates; the financial legal and cultural environment of food and fibre marketing; international marketing management.
Assessment Assignment (3500 words): 35% * Cases: 15% * Final examination (3 hours): 50%
Prescribed texts
Going global: Succeeding in world markets Readings from Harvard Business Review 1992