Retail project
Associate Professor Michael Collins
6 points * No official classes * First, second semester * Caulfield * Prerequisite: MKT2500
Objectives On completion of this subject students should be able to demonstrate an in-depth understanding of a chosen specific retail area of study; further develop the skills of research, analysis, interpretation and presentation of data; relate theory to practice that will encourage learning and an inquisitive attitude.
Synopsis A research project on an individual basis requiring an in depth analysis, interpretation and presentation of a retail issue or hypothesis of their choice. Students will be required to keep in regular contact with the subject leader during semester. The subject chosen must be approved by the subject leader.
Assessment Assignment (10,000 words): 100%