Retail internship
Mr Peter Phillip-Rees
6 points * No formal classes * First, second semester * Caulfield * Prerequisite: MKT2500
Objectives On completion of this subject students should have an understanding of the practical application of principles and concepts, including obstacles to their effective implementation; develop confidence in carrying out projects and tasks in the `real life' environment of a retail business; address new situations and problems in a thoughtful and innovative way.
Synopsis Students will undertake a project within a retail organisation and submit a report comprising an analysis of the retail organisation and recommendations flowing from the project as agreed with the host company.
Assessment Written (10,000 words): 100%