International marketing
Mr David Watson
6 points * one 3-hour class per week * Caulfield, Peninsula * Prerequisite: MKT 1120
Objectives On completion of this subject students should be familiar with the issues confronting companies which wish to market their products internationally; able to select and prioritise international markets and develop strategies for positioning products in international markets.
Synopsis Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.
Assessment Assignments (7000 words): 70% * Examination (2 hours): 30%