International logistics
Mr Peter Dapiran
6 points * One 2-hour lecture and one 1-hour tutorial per week * Second semester * Caulfield, Peninsula * Prerequisite: MKT1120
Objectives On completion of this subject students should be able to explain the role of strategic logistics in international marketing; explain the advantages and disadvantages of a range of market entry strategies for international markets and the processes involved with these; appraise appropriate export channels of distribution for a range of different products; develop appropriate customer service and transport strategies.
Synopsis An understanding of the strategic and operational roles of logistics in successful international marketing; market entry strategies, international distribution channels, the logistics mix including inventory, transportation, customer service in the international context, management of the export shipment including documentation requirements.
Assessment Syndicate assignment (3000words): 30% * Individual assignments (2000 words): 20% * Final examination and test: 50%