Logistics and channel management
Mr Rob Williams
6 points * One 2-hour lecture and one 1-hour tutorial per week * First, second semester * Caulfield * Prerequisite: MKT1120
Objectives On completion of this subject students should be able to explain and apply theoretical concepts concerning the management of business logistics and marketing channels; have acquired techniques to analyse and develop realistic solutions to marketing channel and logistics problems encountered in the business environment.
Synopsis A broad understanding of the structure, functioning and management of marketing channels. The role of logistics and customer service focusing on the strategic and operation decisions in inventory management, warehousing and transportation; channel design models and management of channels including the role of power.
Assessment Minor assignment (1500 words): 15% * Major assignment (3000words): 30% * Final examination (3 hours): 55%