Introduction to agribusiness
Dr Bill Schroder
6 points * One 3-hour class per week * First semester Peninsula
Objectives On completion of this subject students should be able to: be aware of the industries that comprise the agribusiness system; understand the linkages between these industries; appreciate the main issues faced by managers in the agribusiness sector.
Synopsis An introduction to the agribusiness system as a whole and an understanding of the linkages between the components of the system. Statistical description of the agribusiness sector; the organisation of the agribusiness channel; power relationships in the channel and an in-depth look at the production, processing and marketing of a selection of food and fibre products. Case studies are used to apply the ideas learnt in the core business subjects to agribusiness organisations.
Assessment Three assignments (2400 words): 24% * Management game: 10% * Short tests: 10% * Participation: 6% * Final examination (3 hours): 50%
Recommended texts
Berleien J and Woolverton M Agribusiness marketing: A management perspective Prentice-Hall, 1991