Statistics for marketing
Dr Robin Pollard
6 points * One 2-hour lecture and one 1-hour tutorial per week * First, second semester * Caulfield, Peninsula * Prerequisite: ECM1640
Objectives On completion of this subject students should be able to: review a range of statistical methods applied in marketing and management; appraise the strengths and limitations of various statistical analyses; select and apply appropriate analyses in a variety of circumstances; gain sufficient competence in the use of computers to undertake statistical and other quantitative analyses.
Synopsis Types of data, descriptive and dispersion measures, distributions, populations and samples, confidence limits and sample sizes, cross-tabulations, hypothesis and significance testing, measure of association, regression, correlation, analysis of variance.
Assessment Class exercises: 20% * Assignment: 20% * Final examination (3 hours): 60%
Prescribed texts
Harrison S R and Tamaschke R H U Statistics for business, economics and management Prentice-Hall, 1993